What Chinese Parents Ask Before Saying Yes to Your College
Target Reader:
U.S. college staff who feel disconnected from the decision-making process in China.
Summary Points:
The real customer is often the parent, not just the student.
Their questions are practical, emotional, and sometimes unexpected.
If you don’t answer them, someone else (less accurate) will.
American colleges often build beautiful websites, campus tours, and rankings pages — all aimed at students.
But when it comes to Chinese families, the decision often rests with the parents.
And they’re asking very different questions:
Is your school in a safe neighborhood?
Are there other Chinese students?
Who helps with housing?
Will my child be able to transfer if they change their mind?
These questions aren’t answered by rankings. They’re answered by trust, cultural clarity, and clear communication in Chinese.
At AMB, we don’t just translate words. We translate intentions, values, and expectations — so families can make decisions based on truth, not assumptions.
If your college isn’t present in that conversation, an agent or unofficial social media voice will be.