China Market Visibility Checklist

This is an AMB working method, not a research finding or a guarantee. The checklist is available in full without an email submission. It uses your institution’s verified information and public observations.

1. Define the decision context

Record the institution, priority programs, audience language and geography. Use public institutional information and authorized accounts. Do not infer demand from a single search result.

2. Check public discovery

Search the institution’s English and Chinese names using relevant public channels. Record the date, channel, query and visible URL. Separate official pages from third-party commentary and paid placements.

3. Verify priority answers

Check program fit, application requirements, costs, deadlines and contact ownership against the current institutional source. Mark answers as present, inconsistent, missing or needing verification. Assign a named owner to each gap.

4. Test access and handoff

Check whether the localized page loads on the intended device and network. Confirm that contact links and forms have a clear destination. Use a test environment or an explicitly authorized test inquiry; never submit invented student records.

5. Review market trust

Record material public inaccuracies with their source and context. Verify the facts before proposing a correction. Route sensitive issues to the institution’s communications lead rather than responding automatically.

6. Make a decision

Use an audit table: question | channel | source | status | owner | next action | review date. Prioritize a broken inquiry path or material factual error before publishing more content.

Review with your team

A completed review should produce a short list of verified gaps, named owners and decisions to make. Recheck only when information or the inquiry path changes.

Related analysis

• China discovery gap →
• Market infrastructure →

Discuss visibility and platform operations →