Discovery
Market Intelligence & Enrollment Strategy
Before spending in a market, know how students and families actually decide there.
Deliverables Market visibility audit · competitive position · information-gap analysis
Solutions
What We Do
Seven connected capabilities across the decision journey of Chinese-speaking students and families — organized around institutional problems, not platforms.
- 01Discovery
- 02Consideration
- 03Inquiry
- 04Application
- 05Yield
- 06Enrollment
Consideration
Market Positioning & Decision Architecture
Your institutional story, restructured for a market where nobody has heard it yet.
Deliverables Decision questions · message architecture · localized information hierarchy
Discovery
Localized Digital Presence & Discovery
A fast, findable, in-market presence on the platforms your prospects actually use.
Deliverables Localized websites · official platform presence · search visibility
Consideration
Content & Platform Activation
Culturally fluent content operations aligned with your admissions calendar and brand standards.
Deliverables Editorial planning · WeChat and RED activation · campaign operations
Inquiry
Inquiry, CRM & Attribution Infrastructure
In-market inquiries should land with Admissions, not die in a spreadsheet.
Deliverables Localized forms · SCRM workflows · source-aware CRM handoff
Yield
Family Engagement & Yield Support
Communication that reaches families credibly from inquiry through deposit and arrival.
Deliverables Parent journeys · family content · yield communications
Consideration
Reputation & Market Trust
Maintain an accurate decision environment through local listening and response.
Deliverables Social listening · misinformation response · risk escalation
Services
Focused services
WeChat & Xiaohongshu (RED) for Universities and Schools
AMB builds and operates official WeChat and Xiaohongshu presences for U.S. educational institutions: Chinese-language content families actually search for, and an inquiry path your admissions team controls.
Reaching Chinese-Speaking Families: Independent Schools
A nine-month initial pilot that gives your school a credible, admissions-connected presence on WeChat and Xiaohongshu, for local Chinese-speaking families and international boarding families alike, with a clear path to expand from there.
China-Market Reputation Monitoring
AMB monitors what is publicly said about your institution in Chinese on WeChat, Xiaohongshu, and Baidu, verifies material claims, and escalates what needs leadership attention, with evidence, not screenshots out of context.
Free China Visibility Audit
See what Chinese-speaking families actually find when they research your institution on WeChat, Xiaohongshu (RED), and Baidu.
An extension of your team, built across markets.
Senior collaborators in the U.S. align the work to enrollment leadership. The Shanghai team executes inside the market and its platforms.
How we work →Institutional priorities
Explore your team's next decision.
Platform and inquiry operations
Education partners
Start with what families can see today.
Every content, translation, and channel decision gets easier once you know what a Chinese-speaking family actually finds when they look for you.
Start a conversation
Talk through your market.
We'll come with observations, not a pitch deck.