Case studies

Work across the enrollment journey.

Documented institutional work, organized by the part of the student decision journey it supports.

  1. 01Discovery
  2. 02Consideration
  3. 03Inquiry
  4. 04Application
  5. 05Yield
  6. 06Enrollment
The student decision journey from initial discovery through enrollment.
Discovery · Consideration · Inquiry / RFI

Building a direct China enrollment infrastructure for SCAD

A China-hosted website, official WeChat presence, and SCRM-to-CRM workflow built as one connected inquiry path.

40+RFI / 18 months
Family Engagement · Yield

BISS — Family Engagement

WeChat communication designed for a decision process in which families participate together.

30+WeChat submissions / campaign period
Automation & Nurture · Inquiry / RFI

Dulwich — Automation and Nurture

A structured digital journey designed to identify audiences and sustain engagement.

200+submissions / campaign period
Campaign Activation · Consideration

University of Hull — Ambassador Campaign

A competitive student ambassador campaign with co-branded promotion and an offline final debate.

350%+impressions increase / campaign period
Reputation & Trust · Consideration

Wycombe Abbey — Reputation and Trust

In-market monitoring and response designed to protect an accurate institutional decision environment.

20+crisis alerts / 3 years

Selected cross-border experience

JLL · Montblanc · Stratasys · Hyatt · Cathay Bank

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