Dulwich International College · China
Dulwich — Automation and Nurture
A structured digital journey designed to identify audiences and sustain engagement.
The challenge
Turn platform attention into identifiable, sustained engagement.
Anonymous followers and disconnected submissions limited the team's view of the decision journey.
What AMB built
01
A submission-led engagement mechanism
02
Audience identification workflows
03
Ongoing nurture content
Measured outcomes
200+submissions / campaign period
6,000+identified followers / program period
Metrics are reproduced from AMB’s documented case evidence and retain their original context.
What this demonstrates
Nurture infrastructure makes an otherwise anonymous audience more visible and actionable.
The work organized campaign responses and platform audiences into a clearer ongoing engagement path.