University of Hull · China
University of Hull — Ambassador Campaign
A competitive student ambassador campaign with co-branded promotion and an offline final debate.
The challenge
Create relevant participation around the university in a competitive recruitment environment.
Awareness alone did not create an active, credible reason for prospective students to engage.
What AMB built
01
A structured ambassador campaign
02
Co-branded digital promotion
03
An offline final debate
Measured outcomes
350%+impressions increase / campaign period
100%+participant increase / campaign period
Metrics are reproduced from AMB’s documented case evidence and retain their original context.
What this demonstrates
In-market activation can turn passive visibility into structured participation.
The campaign paired digital distribution with a real-world culmination, giving participation a clear arc and institutional context.