Savannah College of Art and Design · China
Building a direct China enrollment infrastructure for SCAD
A China-hosted website, official WeChat presence, and SCRM-to-CRM workflow built as one connected inquiry path.
The challenge
Establish a direct, reliable digital presence for prospective students and families in mainland China.
Discovery, hosting performance, localized information, and inquiry handoff were fragmented across markets and systems.
What AMB built
A China-hosted institutional website designed around prospective-student questions.
An official WeChat service presence supporting discovery and consideration.
An SCRM-to-U.S.-CRM workflow carrying inquiries to the Admissions team.
How the components connect
Discovery becomes a direct inquiry path.
China-hosted site and official WeChat presence feed a localized SCRM workflow, which passes the inquiry into the institution’s U.S. CRM.
- China-hosted site
- Official WeChat
- SCRM
- U.S. CRM
Measured outcomes
Metrics are reproduced from AMB’s documented case evidence and retain their original context.
What this demonstrates
Enrollment growth in a hard market is an infrastructure problem before it is a media problem.
The work connected discovery, decision support, inquiry capture, and Admissions follow-up without asking prospective students to navigate a U.S.-only experience.