Free China Visibility Audit
What do Chinese-speaking families find when they look for you?
Not on your website. On WeChat, Xiaohongshu (RED), and Baidu, in Chinese, on their phones.
For many U.S. institutions, the honest answer is: a third-party agent page, an outdated post, a name twin, or nothing at all. Families form a shortlist from what they find there, long before your admissions team sees an inquiry.
The China Visibility Audit shows you, with dated screenshots and sources, exactly what a Chinese-speaking family finds today when they research your institution, and which gaps are worth fixing first.
Written report within one week. No fee, no sales deck attached. We complete two audits per week, in the order requests arrive.
For enrollment, admissions, and marketing teams at U.S. universities and independent schools. AMB works with institutions, not students, and does not recruit on commission.
6 sections
What the audit checks
Official presence
Do you have an official, verifiable WeChat account and Xiaohongshu presence under your institution's real name, in English and Chinese? If accounts exist, are they active, and are they clearly official? If they do not, what is filling the space instead?
What families find first
What appears on the first screen when your institution is searched by its English name, its Chinese name, and its common abbreviations, on WeChat, Xiaohongshu, and Baidu. Official pages are separated from agent pages, paid placements, and unrelated namesakes.
Accuracy of the answers that matter
Tuition and costs, application deadlines, program and grade entry points, visit and contact routes. Each priority answer is checked against your official source and marked: present, inconsistent, outdated, or missing.
The inquiry path
Starting from a Chinese-language result on a phone, can a family reach a real admissions contact, in how many steps, and where does the path break? A broken handoff is flagged ahead of any content recommendation.
What third parties are saying
The most visible non-official content about your institution in Chinese: agent claims, ranking posts, parent discussions. Material factual errors are recorded with source and date. Opinion is labelled as opinion, not treated as error.
A short, ordered fix list
Not a 40-page report. The audit ends with the gaps in priority order, each with a named owner on your side and a suggested next action, so your team can act on it whether or not you work with AMB.
Illustrative
Sample findings
The three examples below are illustrative composites of findings we see repeatedly. They are not about a named institution.
No official account, three agent accounts.
The institution had no WeChat official account. The first three Chinese results were education agents using the school's name and photos, one listing last year's tuition.
Fix: claim the official presence, then correct the listing at the source.
Present, but answering the wrong questions.
An active Xiaohongshu account reposted English campus news in translation. The questions families actually asked in comments, about costs, deadlines, and who to contact, had no published answer.
Fix: rebuild the content plan around family decision questions.
The path broke at the last step.
Chinese content linked to an English inquiry form that timed out on networks in mainland China.
Fix: repair the handoff before publishing anything new.
Process
How it works
- 01You submit the form below.
It takes about a minute.
- 02We run the audit.
Public sources only. We do not contact your students, families, or staff, and we do not submit test inquiries to your admissions office.
- 03You receive a written report within one week, with screenshots, sources, and dates.
- 04We walk through it on a 20-minute call.
You keep the report either way. If the findings point to work your team wants help with, we will say what that would look like. If they do not, the report is still yours.
we complete two audits per week, in request order. If both slots in a week are taken when you submit, the confirmation email will give you the delivery date for the next available slot rather than a promise we cannot keep.
Fit
Who this is for
- University enrollment, admissions, and marketing leaders who treat China or Chinese-speaking families as a real market and want to know where they stand before committing budget.
- Independent school admissions and communications teams serving Chinese-speaking families, both families living near the school in the U.S. and boarding families overseas. The same channels serve both, and the audit checks both contexts.
Not a fit
Who this is not for
- Students and parents looking for application help. AMB does not advise or recruit students.
- Institutions looking for a ranking, follower count, or inquiry guarantee. The audit reports what is publicly visible and verifiable, nothing more.
SCAD · Savannah College of Art and Design
Proof
For SCAD, AMB built a China-hosted website, an official WeChat presence, and an SCRM-to-CRM workflow as one connected inquiry path. The published results over the periods measured: 10,000+ unique visitors to the China site (2.5 years), 4,000+ new WeChat followers (3 years), and 40+ requests for information carried into the admissions system (18 months).
Read the SCAD case →The audit is the first step of that same method: establish what families can find and verify, then fix the path before producing more content.
Questions
FAQ
Is the audit really free? What is the catch?
Yes. It is the diagnostic we would run at the start of any engagement, offered on its own. It costs us a few hours of analyst time. Some institutions go on to hire us, most use the report internally first. Both are fine outcomes.
Will this turn into a sales call?
The walkthrough is 20 minutes on the findings. If you want a proposal afterwards, ask and we will prepare one. We do not attach a pitch deck to the report.
If we do engage AMB afterwards, how is it priced and how big is the commitment?
Engagements are scoped to your institution and priced in a written proposal. There is no rate card on this site, because the right scope differs too much between institutions. What is consistent is how clients start: with a small, fixed initial engagement (for schools, a nine-month pilot of the core presence described on our service pages), not with the full program. The full capability, social CRM, marketing automation, a China-hosted website, campaigns, paid media, and search work across Baidu and Zhihu, is there when the initial work proves itself and your team is ready to expand. That is how our longest client relationships have actually grown.
What information do you use?
Public sources only: your official website and published materials, and what is publicly visible on WeChat, Xiaohongshu, and Baidu. We do not log into your systems, and we never use student or family records.
We already have a WeChat account. Is the audit still useful?
Yes, and the findings are usually more specific: whether the account is findable under your Chinese name, whether its answers match your official facts, and whether its inquiry route reaches the right person on your team.
We have no Chinese-speaking enrollment today. Is it too early?
That is a legitimate finding, not a failed audit. The report will show what families would find if interest started tomorrow, and whether a minimal official presence is worth claiming now.
Who prepares the audit?
AMB's team in Orange County and Shanghai. Research and platform checks are done in-market, in Chinese, and reviewed in the U.S. before delivery.
How is this different from your proposals?
A proposal describes a nine-month program of work. The audit describes your institution's current state, with evidence. You can act on the audit with your own team, another partner, or us.
Start with what families can see today.
Every content, translation, and channel decision gets easier once you know what a Chinese-speaking family actually finds when they look for you.
Related services